Year-round access to 7,000+ subscribers, 100+ clubs & teams, and eight cycling disciplines across Ontario. Built for partners who require defined outcomes and measurable return.
Why Ontario Cycling
Ontario Cycling is the governing body for Road, Mountain Bike, Cyclocross, BMX, Track, Gravel, and Para Road, Para Track cycling in Ontario. We sanction provincial championships, manage athlete development pathways, and support 100+ clubs and teams and their communities year-round.
For partners, that structure means one relationship delivers province-wide reach, multi-discipline access, and continuous engagement.
Our Audience
This is a high-value, hard-to-reach audience for brands focused on health, performance, and lifestyle. The 35–44 cohort represents the core of the membership — a prime earning demographic with strong brand loyalty and high discretionary spending. Thirty-six percent of participants are youth under 18, making OC one of Ontario's most significant youth sport pipelines.
This audience represents a concentrated group of active consumers with high engagement and strong brand affinity.
Where Partners Make Impact
Our Commitment to Partners
We limit the number of partnerships to ensure each receives defined visibility and measurable outcomes. That is deliberate. No overcommitment. Every commitment delivered.
Every partner receives confirmed, specific outcomes:
Defined alignment with organizations in:
Each partnership is scoped, confirmed, and delivered against defined commitments:
Sponsorship Your Way
Each area includes defined assets, activation opportunities, and measurable reach — structured to align with your objectives and level of investment.
Named ownership of defined programs — from grassroots to national competition.
Partner benefit: Named program ownership with confirmed deliverables and a defined reporting structure. Reach 7,000+ subscribers and 500–2,000+ participants per event.
Named ownership of inclusion programs with defined scope and outcome reporting.
Partner benefit: Named program ownership with documented inclusion outcomes. Confirmed deliverables and measurable impact reporting included.
Named ownership of coach and club education programs with defined reach.
Partner benefit: Named ownership across OC's education ecosystem. Confirmed recognition in coach and club communications reaching clubs province-wide.
Naming rights and defined ownership of Ontario's competitive cycling calendar.
Partner benefit: Naming rights and defined ownership of on-site activation across 350+ annual events. Category exclusivity available. Direct engagement with 1,500+ registered athletes and their networks.
Defined ownership of Ontario's cycling retail network — confirmed scope and reach.
Partner benefit: Named ownership of Ontario's cycling retail ecosystem. Confirmed co-branded promotions reaching active consumers at point of purchase across 100+ clubs & teams.
Defined ownership of placement across Ontario Cycling's digital channels — confirmed frequency and reach.
Partner benefit: Defined ownership of 700,000+ monthly digital impressions. Limited partner participation ensures confirmed visibility and placement clarity.
Named ownership of wellness and inclusion programs — defined scope, confirmed outcomes.
Partner benefit: Named ownership of wellness and inclusion programs with confirmed deliverables. Transparent outcome reporting aligned to your governance and community commitments.
Nothing here is a fixed package. Programs, events, and digital channels can be combined in any configuration — a single discipline, a full season, or something in between. If something on this page interests you, or if none of it quite fits what you had in mind, that is exactly the conversation we want to have.
Athlete development, youth sport, coach education, inclusion initiatives.
Provincial championships, event series, on-site activation, naming rights.
Newsletters, social content, website features, co-developed content.