Year-round access to 7,000+ subscribers, 100+ clubs & teams, and eight cycling disciplines across Ontario. Built for partners who require defined outcomes and measurable return.
Ontario Cycling is the governing body for Road, Mountain Bike, Cyclocross, BMX, Track, Gravel, and Para Road, Para Track cycling in Ontario. We sanction provincial championships, manage athlete development pathways, and support 100+ clubs and teams and their communities year-round.
For partners, that structure means one relationship delivers province-wide reach, multi-discipline access, and continuous engagement.
This is a high-value, hard-to-reach audience for brands focused on health, performance, and lifestyle. The 35–44 cohort represents the core of the membership — a prime earning demographic with strong brand loyalty and high discretionary spending. Thirty-six percent of participants are youth under 18, making OC one of Ontario's most significant youth sport pipelines.
This audience represents a concentrated group of active consumers with high engagement and strong brand affinity.
Each area includes defined assets, activation opportunities, and measurable reach — structured to align with your objectives and level of investment.
We limit the number of partnerships to ensure each receives defined visibility and measurable outcomes. That is deliberate. No overcommitment. Every commitment delivered.
Every partner receives confirmed, specific outcomes:
Defined alignment with organizations in:
Each partnership is scoped, confirmed, and delivered against defined commitments:
Nothing here is a fixed package. Programs, events, and digital channels can be combined in any configuration — a single discipline, a full season, or something in between. If something on this page interests you, or if none of it quite fits what you had in mind, that is exactly the conversation we want to have.
Athlete development, youth sport, coach education, inclusion initiatives.
Provincial championships, event series, on-site activation, naming rights.
Newsletters, social content, website features, co-developed content.
